TED's central concept is that inspiring ideas are worth sharing. To make the most of Delta Airlines' sponsorship to TED, we created an ideia-capturing platform: DELTA INNOVATION GATE.
First, the Delta Talkpit Truck - a display truck - went to São Paulo's universities and schools and invited the students to share theis ideas, ideals and testimonials in a vídeo.
After that, the greatest ideias were displayed at Delta Innovation Gate at TED Global South, and at the end of each TED Talk from this event.
My collaboration: brand experience planning, copywritting, selection of set design references.