Project: AIGA Context Student Design Competition

Outline: For this entry, we had to design a cover and two spreads for a program available for purchase at a Pittsburgh Steelers home game. Designers had to develop illustrations or find photographs to make an appealing, attention-grabbing cover and layout. The cover had to relate to the inside story while featuring different artwork than the opening spread of the layout. The cover page was required to include date, Steelers logo, GAME DAY logo, NFL logo and "Week 10 vs. Dallas Cowboys." Main story was included with optional extension to story. All logos and assets were provided.

Concept: For this entry, I decided to incorperate more of my personal style into a sportd design rather than design how I think a sports design should look. I took advantage of the bold color scheme of the Steelers to make a bolder design with more hand drawn elements to emulate the classic "coach writing plays on a chalk board" feeling. I choose "Factoria" for the font because it a square, sharp font that emulates sports culture, but is still legible at a body copy level.