BRIDGESTONE SUPER BOWL

SITUATION

Bridgestone's newest campaign "Super Balls" had just launched and the experiential team was tasked with developing a activation footprint at the Super Bowl.

SOLUTION

We created a new and unique experience for attendees of all ages. With custom interactive kiosks that let attendees match player skills with the unique capabilities of the Bridgestone tire line, testing their football knowledge while driving them to understand our uniques product benefits. To really build excitement around handling our "Super Balls" we created a diving pit where you could catch your own Super Ball and forever be commemorated in your very own playing card and social post. 

RESULTS

By taking the interactive experience to a whole new level, and combining a completely new athletic challenge and a digital keepsake, we were a hit among the kids and parents. Racking up over 5K unique Instagram posts and driving consistent interaction throughout our sponsorship. Bridgestone continues to be the official tire of the NFL and push the boundaries of exciting activation.