innovation
positive evolution
positive evolution
project tiltle: INNOVATION IS POSITIVE
client: GOVENRMENT OF THE NAVARRA REGION, SPAIN
The autonomous region of Navarra in Spain wanted to promote innovation as a process that aims to social development. A call for entries was made through a contest. A graphic message needed to be developed and later adapted to the various supports that made up the campaign.
Using the idea of a positive evolution (evolución positiva) I depicted an X that evolves to a + sign. In most cases innovation is not welcome as a result of people's resistance to change. This piece tries to convey the idea of how something negative can transform into something positive; in other words, how can innovation though difficult to understand at the beginning can bring positive things to our everyday lives.
client: GOVENRMENT OF THE NAVARRA REGION, SPAIN
The autonomous region of Navarra in Spain wanted to promote innovation as a process that aims to social development. A call for entries was made through a contest. A graphic message needed to be developed and later adapted to the various supports that made up the campaign.
Using the idea of a positive evolution (evolución positiva) I depicted an X that evolves to a + sign. In most cases innovation is not welcome as a result of people's resistance to change. This piece tries to convey the idea of how something negative can transform into something positive; in other words, how can innovation though difficult to understand at the beginning can bring positive things to our everyday lives.
