The business card for Icon Homes uses Handwriting Draft font for the logo type. NIxie One font is used for the other details contained on the front of this business card including: The name, address, website and email address. The triangle shapes are inidicative of Icon Home's designs, this will make more sense on the back of the business card. According to color theory and the color wheel, white is associated with light and is considered the color of perfection. White also means safety and cleanliness, both aspects one would choose when selecting a company to build their home. Black denotes strength and authority; it is considered to be a very formal, elegant and prestigious color (e.g., black tie, black Mercedes). The design of the front of the card is replicated throughout each of the collateral within this corporate identity. Fine lines are aligned in the shape of triangles. Everything is aligned proportional to the rest of the text and shapes contained in the design.I chose to use a little color on the card to help the employees name stand out among the other details.