As campaign manager for SGA slate Cardinal Direction, I really seeked to create a movement that would inspire students beyond politics.
We took these steps by making a hashtag our slogan and allowing people to personalize the message to fit their own identity. We also made sure our logo was something that people would instantly recognize and seen everywhere.
From there, we found the most influential people on the campus to support us and to become liasons to the student body because this campaign would be nothing without our supporters.
When I first got onto the campaign, the candidates only had the logo and name done. I loved the logo so much because it has instant recognition and looks good on larger scales. It was designed by a friend of mine, Dylan Stone (@Dstone2093).
I designed the buttons to 3," and they made the biggest difference in our marketing because people could recognize right away who supported the #BSUCan movement.
I conceptualized a custom acrylic slate with an architect to make a novelty that would push our brand further. It that allowed people to tell their own story about what they felt BSU can do. It was a hit!
