A NAFA-UAL project
Reminiscent of a TCM medical hall, Goji is a cafe and herbal dispensary designed to heighten societal understanding and familiarity with TCM through medicinal cuisine. Embark on this delectable journey and feast till your heart and health are content.
The Goji logo is inspired by the brush strokes used in Chinese calligraphy, the oval shape and colour of the goji berry, and the form of a traditional Chinese seal. The vibrant colours and adaptation of playful graphics with traditional Chinese elements lend a youthful touch to the brand.
