W CONCEPT: Media Art
W Concept is an online platform that suggests fashion and lifestyle. We have produced a concept video announcing the new slogan of W Concept, which is displayed on an external screen located in Seoul. The material characteristics of various fashion items served by W Concept are reflected in the logo and expressed in three-dimensional animation.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/575e8a190265063.65b88c1415e6d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/289b84190265063.65b88c146d9f9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1c52d190265063.65b88c14bf770.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/32ff7b190265063.65b88c150d0f4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a1c984190265063.65b88c15474ae.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/62fcf1190265063.65b88c1588d67.jpg)
PROCESS
B CUT
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a99d9c190265063.65b88c162bab7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f12a0f190265063.65b88c169b933.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/298877190265063.65b88c1717130.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8e8fc4190265063.65b88c1768d16.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9cc789190265063.65b88c1844e72.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6d5225190265063.65b88c191f75b.png)
Credit
Client: W Concept Korea
Executive Produce: CJ ENM
Creative Director: Kim Youngmin
Lead Deigner: Lee Haram
Artwork & Motion: Lee Haram, Joe Jaehyun, Kim Chanwoo, Kwon Jihye
Sound: Sunwoo Shawn Kim