Build A Stronger You Campaign
Creative direction | Print | Digital | Social | Stickers
A bilingual, multi-faceted campaign over the course of 10 months. This campaign required strict adherence to the Government of Northwest Territories (GNWT) visual identity while standing out from other GNWT material running concurrently. To accomplish this, we created a system of brightly coloured icons that reflect the topics in the campaign and used an accent font that conveyed strength to create visual interest in the copy.
Building on the initial concepts, the direction was fully fleshed out across print media, digital and print ads, social posts and promotional materials.
Client: Government of Northwest Territories
