Mardin is a city located in the southeastern region of Turkey, and it holds significant historical and cultural importance. Situated within the boundaries of Mesopotamia, Mardin has been home to numerous civilizations throughout history. The city is renowned for its captivating architecture, historical character, and rich cultural heritage.

The city promotion project aims to introduce Mardin to both local and foreign tourists in its simplest form. Within this framework, significant landmarks and cultural values have been simplified and transformed into icons. The reason for using icons is to encourage a holistic perspective of Mardin and to provide it with an identity. Icons are straightforward, memorable, and practical. The colors used also reflect the texture of Mardin.