Youth of Today
UK Youth Leadership Campaign
UK Youth Leadership Campaign
Next, we developed a centralised website that allowed each charity to administer its own content within the overall campaign look and feel. It featured a blog and linked out to an engaging, celebrity-endorsed Facebook campaign that reached over three thousand followers. The Youth of Today had its own YouTube TV show hosted by Edith Bowman, which featured several high-profile celebrities. When the project launched, it featured on the Number10.gov.uk front page.