Free Publicity With Press Releases
An effective strategy for free publicity is to write and send press releases. A press release, sometimes called a news release or media release, is an announcement of something important. prnewswire
Here are 5 key points for a good press release so that the one your send will get read and distributed.
First you need to write a great headline. I say great because you need to attract the attention of a reporter or editor and you have lots of competition. Be sure to put the topic in the headline so that it contains some key words and can get the attention of Google.
Secondly, make sure your story is newsworthy to an audience that is bigger than your niche. That means the story needs to be current and appealing. Trendy would even be better.
The third important point is to avoid jargon and techno babble. The media does not have time to figure this out and neither do your readers. great post to read
Just in case it should slip your mind, do not make the press release a blatant advertisement.
And finally, make sure your press release is well written. If you are not a good writer, then hire someone to do the writing for you.
Before you start writing the press release, make sure you have all the pertinent information for the announcement. You need to give what every journalist wants: the who, where, when and how.
Then figure out what are the appropriate media outlets to send your press release.
You can write press releases with any of the following strategies for creating a hook so that the reporter or editor will certainly want to read your press release. These strategies are using a controversy, survey or research results. What also works well are announcements about an award, announcing a new position, a new blog, and a new website. Press releases can get fairly boring without a good hook.
