Opalescence Oh! Landing Page Design
Client: Ultradent
Project Type: Landing page desgin
My Contribution: Design landing page, start to finish
Target Audience: Dentists
Goal: Create a landing page to introduce the new teeth whitening product (Opalescence Oh!) to dentists and encourage them to click CTA to obtain a free sample.
Tools Used: Adobe XD
Process:
1. Evaluate scope (create landing page for dentists)
2. Research competition (heuristic evaluation)
+ Large hero with product image
+ Engaging imagery
- Lots of overwhelming, disengaging copy
- No clear CTA, distracting content with no real goal
3. List of needs for dentist (rather than Patients)
B2B v B2C
- B2B less need for testimonials (dentists generally know what’s safe for teeth, customers don’t)
- B2B focus on what makes it different than others
- B2C focus on what the ingredients are and why they’re safe
4. Create wireframe
- Use inviting imagery, iconography for scannability
- CTAs at top and bottom
- Simple, to the point, clean
5. Create high-fidelity protoype (single landing page)
- Inviting colors/graphics
- Visual interest with overlapping images
