Institutional campaign against macho aggressions for the Barcelona City Council, within the umbrella campaign "Barcelona antimasclista" (anti-sexist Barcelona), which has been underway since 2017.

Specifically, the aim of this campaign is to create a kind of distinctive or "badge" to serve as a seal of confidence in the premises adhering to the "No Callem" protocol, ensuring that they are spaces free of male aggression and that they have the necessary requirements for prevention, action and information.

The assignment consists of the conceptualization of the campaign (copy + art direction) and its development in different media: "sticker" for the premises, informative posters, digital piece and merchandising. In 4 languages: Spanish, Catalan, English and French.