!nodoro was commissioned by giant sports apparel, USA SPORTS© to art direct, illustrate, developed custom typeface and visual communications for their new campaign entitled, RISE ABOVE. We focused on the concepts suggesting betweenthe words of "breaking the limits" "strength" & "energy".

As a strong brand, USA Sports wanted to project it's new products and store with more global characteristics and in a wider demographic. Plus, art installations have been added for a deeper and tangible experience with emphasis on the life-like illustrations and murals.

Work: art installations, illustrations, vinyl stickers, murals.