小糊涂仙·小仙。
这是来自中国的一款小瓶装烈酒（Spirits）。在中国，与西方一样，也有对“神”的信仰存在，但称呼上却有一些其他字眼来表达，例如“仙”。这款产品的名字为“小仙”，在中文字意的表达中，不会给人一种过于严肃的感觉，反而更多是一种亲和力的味道。我们希望采用亚光热缩膜的工艺，直接套用在玻璃瓶上，连同瓶盖也一起包裹在内，整体包裹完之后，会看到一个憨态可掬的人物形象，脸颊的微红代表了产品酒水的属性，而整体造型更像一个不倒翁，这也是在暗示这个酒不会把人喝倒，从而体现酒的品质是上乘的。
This is a kind of Chinese liquor packed in a small bottle. Like the west, Chinese people also believe in gods, but have different words to call them, such as “Xian (immortal)”. The product is named Little Immortal. In Chinese language context, while reducing the seriousness of a god’s image, the name delivers a sense of affinity. We expect to adopt heat-shrinkable matte film to cover the entire glass bottle, including the cap. After the process, the image of an adorable immortal will appear. His posture and flushed cheek signify the nature of the product. The shape of the container looks like a tumbler, implying that the liquor will not make people drunk so as to highlight the high quality of the liquor.
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