Search Engine Advertising is a very effective Digital Marketing technique that allows you to grow your business by purchasing ads on search engines like google that brings your page/website amongst the first of search results. Eg. Google AdWords Here, you pay an amount to google for which it runs your ad to list your page in one of the top search results, where the highest bidder and rich content gets the topmost place. This is a paid or inorganic way of marketing your product and to buy your website space on the top of organic results based on the keywords you pay for.