Search Engine Marketing
Effective search engine marketing allows Team DCG’s clients to reach out to the communities that need their services the most. Team DCG’s portfolio highlights our experience in increasing visibility and awareness of information and is showcased in our work with the United States Agency for International Development (North African and Tribal Communities) and America’s Small Business Development Centers (“The Smallest of the Small” and those hardest hit by COVID-19 and Socially and Economically Disadvantaged Small Businesses).
Client: U.S. Agency for International Development (USAID)
Program: Invest Project – Prosper Africa Initiative
Program: Invest Project – Prosper Africa Initiative
Results: Campaign comprised keyword search advertising to capture audiences searching for information about investing in and exporting to Africa.
Client: U.S. Census Bureau
Program: 2020 Census
Program: 2020 Census
Results: Campaign included more than 30 search engine ads to run for the 2020 Census campaign.
Client: America’s Small Business Development Centers (ASBDC) and Association of Women’s Business Centers (AWBC)
Program: Digital Marketing and Media Services for the Resource Partners Training Portal (RPTP) for COVID-19
Program: Digital Marketing and Media Services for the Resource Partners Training Portal (RPTP) for COVID-19
Results: Mapped resources on topics such as a Paycheck Protection Program loan forgiveness, Economic Injury Disaster Loans, and COVID vaccination and testing guidance to a designated collection page which boosted search performance by driving search ads to destinations closely aligned with users’ intents.
